Overview
| Platforms: |
CD-ROM for windows, available as network version |
Available Languages: |
English |
Target Audience: |
High-Intermediate Level Students |
Levels: |
High-Intermediate |
Methodology: |
Vocabulary, Listening, Reading, Writing |
| Technology: |
Interactive Lessons and Activities |
Scope: |
World Business language and concepts comprehension |
About Longman Market Leader Interactive
Market Leader Interactive helps learners master business language and
concepts. It is designed for learners on a high-intermediate level.
The program is available as a CD-ROM for Windows, but is also available
as a network version.
Longman Market Leader Interactive was designed by David Cotton, David
Falvey, and Simon Kent.
Features
- Students explore contemporary business issues as they improve vocabulary,
listening, reading, and writing skills.
- Business topics include: Globalization, Brands, Travel, Advertising,
Employment, Trade, Innovation, and Organization.
- Case studies expand their knowledge and refine critical thinking
skills.
- Students practice business skills such as giving presentations and
negotiating.
- Pre- and post-tests measure student's performance.
- Native language support. The Orientation, Business Notes, and Help
are available in eight languages.
Course Syllabus
To learn more about Longman Market Leader Interactive, view the Course
Syllabus as a pdf document. You need to have Acrobat Reader installed
on your computer to be able to view the document. If you do not have
it, please download
a free copy of Adobe Acrobat Reader.
Core Curriculum
Longman English Interactive has a carefully designed core curriculum,
with Integrated Skills Development, Learner Support, Assessment, and
a "Virtual Tutor".
Integrated Skills Development
- Listening
- Speaking
- Grammar
- Pronunciation
- Reading
- Writing
- Vocabulary
Learner Support
- Individualized Practice and Feedback
- Automated Error Correction
- Native Language Support
Assessment
- Detailed Progress Reports
- Pre- and Post-Test, Unit Tests
- End-of-Level Tests
"Virtual Tutor"
- A variety of special support features guide students in their learning.
Learn more about the Virtual
Tutor.
Course Syllabus
The course syllabus is organized thematically and consists of eight
units that cover listening, reading, vocabulary, grammar, and business
skills. Each unit introduces new vocabulary, including key words and
phrases for business functions, a case study on the featured topic,
and a writing assignment.
Market Leader Interactive emphasizes authentic business world
situations by:
- Teaching vocabulary for a variety of business contexts
- Practicing listening skills to increase comprehension
- Improving reading skills necessary for everyday situations
- Discussing contemporary business issues
- Analyzing case studies based on authentic business documents
Unit topics:
- Globalization: facing the challenges of a global company
- Employment: choosing the best candidate for a job
- Brands: solving the problems of a leading brand
- Trade: negotiating a deal
- Travel: planning and arranging a team-building seminar
- Innovation: preparing a product presentation
- Advertising: creating and presenting an advertising campaign
- Organization: reorganizing and expanding a business
Writing assignments include:
- Action items and meeting summaries
- Promotional leaflets/ads
- Memos and faxes
- Short articles and reports
Pre- and Post-Tests
Two complete tests measure learners’ listening, reading, vocabulary,
grammar, and writing skills in a variety of business contexts. The pre-test
allows learners to assess their abilities in preparation for the course;
the post-test permits them to measure improvement upon completion of
the course.
Student Text
Market Leader Interactive Companion Text, the required student book
offers:
- Financial Times readings to support online tasks and discussion
questions.
- Business case studies that offer learners authentic situations in
which they can apply what they have learned.
- Additional resources to help students learn practical business writing
skills and apply grammar structures to business contexts.
- Teachers will find the text a useful resource for in-class activities
such as pair work, group work, and role-plays.
System Requirements
- Windows 98/XP/2000 with Service Pack 2 (or higher), or Windows NT
4.0 with Service Pack 5 (or higher)
- Non-English Windows 2000 systems require the Professional Edition
- Pentium II processor 400+ MHz
- 64+ MB RAM (128 MB recommended)
- 16-bit graphics card
- Monitor resolution of 800 x 600 or higher
- Sound card, microphone, and speakers (Microphones plugged into USB
ports are not supported.)
- 10X CD-ROM drive
- Internet Explorer 5.0 or higher (Internet Explorer 5.5 or higher
recommended) (Note: Netscape and AOL browser software are not supported.)
- Macromedia's Flash 5 (or higher) and Shockwave 8 (or higher), Apple's
QuickTime 5 (or higher), and Sun's Java 1.4.1 (or higher) plug-ins.
(Note: If your computer does not have these plug-ins, they will be
installed automatically when you install the course.)
- Adobe Acrobat Reader 4.0 (or higher) software
- Floppy disk drive (for saving student data) (Lab Workstation Version
only)
- 10Mbps (or faster) local area network (LAN) (required for Network
Version only)
Pricing & Options
If you need a quote for more than 5 users, please contact
us and we will be happy to help you out.
If you need a quote for more than 5 users, please contact
us and we will be happy to help you out. |
